Monthly archives

What Can PR Pros Learn From HR Pros and Vice Versa: Part One

When PR Pros take on new clients, creating a distinct positioning becomes key to the strategy. Whether the client is presenting a new product, improving a new product, the industry leader, the biggest brand, or whatever, it’s our job to highlight how they are different. I wrote a few posts ago about how surveys can help you find your PR angle, and this post will talk in more detail about how.

Have you ever worked for a company that required annual internal reviews or audits of the staff? Well depending on the findings in these surveys, you may be able to…

SocialMedian Launched Today

Today, I discovered while combing the internet, an announcement about a news network which launched today. The network is called SocialMedian. Basically, it is a social news network that aims to resolve the information overload problem. Their goal is to distribute news features and enhancements every other day in direct response to user feedback. 

Founded by Jason Goldberg, former CEO of Jobster, in January 2008, SocialMedian’s public launch today follows a four month invite-only alpha period which involved over 4,300 participants, globally. The company, backed by Washington.NewsweekInteractive, personal investments and a team of angel investors has offices in New York, NY…

Hollywood Publicity Secrets Exposed

I was combing the internet for amusing stories when I came across this hilarious skit of how Hollywood PR teams create elaborate publicity stunts to help promote a new film.  Now I’m not sure exactly when the creators of this film actually came up with the concept but as you watch, notice how similar their strategy resembles a modern day Hollywood power couple who just had twins.  Enjoy and feel free to leave a comment.

 

 Jonnice Slaughter is a Public Relations, Marketing and Advertising Consultant and Principal at ChatterBox Publicity, LLC, the first and fastest growing minority-owned PR boutique to specialize…

Can’t shake the norms, they still resort to past ways

Natalie Gulbis, LPGA professional

Women’s sports have never been as popular as its male counterparts.

The WNBA cannot sell-out an arena. Women’s soccer had its 15 minutes of fame with Brandi Chastain and Mia Hamm in the women’s World Cup. Anna Kournikova catapulted tennis, probably the most prevalent of all women’s sports, into the spotlight.

However, over the past few years, women’s sports have grown immensely because of increased funding and programs in the community. So why is it some women’s sports are still resorting to “public relations” campaigns using the bodies and looks of its athletes?

Case in point, the LPGA and a recently released batch…

Finishing Ahead of the Class Isn’t Always A Good Thing

Princeton Review’s Annual College Rankings were published this week based on surveys completed by 120,000 students at 368 top colleges. Students were asked to rate their schools on a variety of topics and report on their campus experiences. Categories ranged from Best Career/ Job Placement Services, Best Classroom Experience, Most Diverse Student Body to Great College Town. While finishing at the top in certain areas would justify redesigning a university’s marketing collateral to include “Voted the #1 University for…”, there are other categories where certain high scoring institutions would have preferred to land at the bottom.

 In contrast, the students were…