It’s the time of year when calendars start to crowd out the books and magazines in bookstores. But there’s a special kind of calendar that all good public relations professionals use – the editorial calendar.

Except for the year and the names of the months, these calendars bear little resemblance to the glossy hang-up calendars in the stores. No swimsuit-clad models, lush scenery, puppies, kittens or cartoons of Dilbert. Editorial calendars are usually bare-bones lists of upcoming issue topics and major features—or at least the cover stories or special sections. Not much to look at—unless you’re a PR pro trying to crack that market. You can read more here.

Article Tags: Calendar | Flack Me | News | PR | Public Relations

Filed under: Newsworthy, Public Relations