It’s not often that a company publicly analyzes its own media coverage, particularly when the news is bad. But that’s exactly what Nortel did, a day after it announced a big quarter loss and job cuts totalling 1,300 staff.
   
In a blog posting on November 11, new media manager Bo Gowan directed readers to links of news articles that, in his opinion, offered “a little more in-depth analysis and commentary that provided some differentiation [from] the typical straight coverage” regarding Nortel’s third quarter financials.

The Nortel Buzzword blog launched earlier this year, and Gowan told PRWeek that Nortel’s corporate communications team made a conscious decision back then to cover financials, despite extra concerns of disclosure. You can read more here.

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