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Nortel’s PR blogger weighs in on negative financial coverage

It’s not often that a company publicly analyzes its own media coverage, particularly when the news is bad. But that’s exactly what Nortel did, a day after it announced a big quarter loss and job cuts totalling 1,300 staff.
   
In a blog posting on November 11, new media manager Bo Gowan directed readers to links of news articles that, in his opinion, offered “a little more in-depth analysis and commentary that provided some differentiation [from] the typical straight coverage” regarding Nortel’s third quarter financials.

The Nortel Buzzword blog launched earlier this year, and Gowan told PRWeek that Nortel’s corporate communications team made a conscious…

J&J apologizes, says it missed the mark with Motrin mom ad

Johnson & Johnson (J&J) is reaching out to mothers offended by an ad for the company’s Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.

The company pulled the ad Sunday after several bloggers called for a boycott and pages of angry comments filled message boards like Twitter. Some Twitter and blog enthusiasts created their own counter ads. Today, the word “Motrin” and the “motrinmoms” hash tag, which Twitter users attach to a topic to keep track of it, are still the number one and number two trend topics on the microblogging site. You can…

Motrin Crosses the Line

McNeil Consumer Healthcare created an advertisement for MOTRIN®, a product of Johnson & Johnson. See the video below. It did not go over well with Mommy Bloggers. Not at all. And it seems, their server went down almost 20 hours after the firestorm erupted. #MotrinMoms has been at the top of the Twitter Trending Topics list for hours.

This is definitely not the result they were looking for. Their PR rep has a lot to clean up. You can read more about this here.

Find more videos like this on PROpenMic

How to use twitter, a company’s rulebook

Although not my words, I felt I should let some lost souls in on some important information. How to use Twitter, as a company. Yes, you can screw it up, so follow these rules. As posted by Jeremy @ pop-pr.

1. Don’t have your PR firm set up and be your Twitter account. That seems pretty simple, doesn’t it? But, well, I heard a story at BlogWorld Expo of a PR firm charging $7000 for a week of Twittering, and have heard other stories of astronomical figures on setting up and monitoring the Twitterverse. How is a PR firm supposed to respond…

What Social Media has done to us…

I know that I could not live without Social Media.  Go a day without Twitter?  Without my Rejaw?  Ha!  That’s preposterous!  Do you even remember life before them?

Anyhow, Jim Borgman is this great, Cincinnati-based cartoonist who took a fun look at the mainstream weigh in on the shiny new tools.