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Macy’s Puts Thanksgiving Day Parade in Fans’ Hands

This is a great move by Macy’s! As we all know, the World Famous Macy’s Thanksgiving Day Parade is the official start of the holiday season. But there will be an added bonus this year, for those who attend Macy’s holiday events in select locations across America. They will be able to experience the excitement of Broadway’s longest running show through the magic of flip books.

Now I know what you might be thinking: “How corny”; but these flip books have been reengineered from the original flip book concept by using patent pending production techniques to create the most engaging, entertaining flip book…

A Day in the Life of a PR Pro

4:30AM Rise and shine, whether I like it or not. Eat breakfast while taking in the news, because knowing what is going on in the world and community is an essential characteristic for any person involved in public relations in order to get the slightest idea of what the day might bring.

5:30AM Find something with a professional appearance to wear. After all, no person is going to take me seriously if I don’t make an effort to like like I mean business. In the world today it isn’t uncommon for people to make judgements based on appearance.

5:45AM Brave the commute,…

Beat by a box.

I know there has been a post on this previously, but I feel so strongly about it. My firm recently lost a client to a box. Yes, a box took my business. the uber-fantastic, super fun and exciting prinabox.ca.

Here’s a snippet from their website:

“With PR in a Box, we define buzzwords for you and help you realize incredible results in local and even national media outlets. In this package, there are 10 simple Modules that combine to create a comprehensive, effective and simple public relations plan. Each of these Modules is important, but can be purchased separately. They are designed…

How’s your poker face?

Attention: high rollers and poker pros; Vegas, Atlantic City and yes, even Wendover. You have something to be desired. You possess a trait so coveted, that any business man or woman who would implement this trait would almost certainly improve his or her career.

The question is,what professional doesn’t want to improve his or her odds? Go ahead. Make YOUR day, improve YOUR conditions, give YOURSELF the upper hand, after all, you deserve it.

The attribute that the high rollers and poker pros possess that a PR professional needs in order to be successful is a good poker face. An essential objective…

Ever been asked to lie?

A few jobs back, I worked for a high profile organisation (one which shall remain nameless), a job which entailed lobbying Ministers etc for changes to policy.

On one particular occasion, I drafted a press release, which was pretty damning over the way the Government had handled a particular issue relevant to our business. The idea being the media coverage would embarrass the Government into making changes.

Now, I firmly believe that media coverage is not always the best method of getting what you want. So, I sent the press release off to the relevant press release to show what we were intending on…