Monthly archives

Tweeting Your Way to the Top

In today’s on-demand society, news travels fast. In fact, according to social networking tool, Twitter, news travels at about 140 characters at a time. Twitter is the most widely used micro-blogging site and has become an essential PR and marketing tool. When the medium is being talked about by mainstream media staples such as CNN, the Wall Street Journal, and the New York Times, PR folks need to be paying attention.

 

More and more companies now use Twitter to communicate and create close relationships with reporters, customers and prospective clients. No matter what industry you work in, Twitter is a tool…

Starbucks focuses on community with (RED)

In an ever growing unstable environment, one company decided to stand above the rest. Starbucks says it is reinforcing its commitment to the communities that produce its coffee through a partnership with (RED) - which was announced last week. PR for the multi-year partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. You can read more here.

How to use twitter, a company’s rulebook

Although not my words, I felt I should let some lost souls in on some important information. How to use Twitter, as a company. Yes, you can screw it up, so follow these rules. As posted by Jeremy @ pop-pr.

1. Don’t have your PR firm set up and be your Twitter account. That seems pretty simple, doesn’t it? But, well, I heard a story at BlogWorld Expo of a PR firm charging $7000 for a week of Twittering, and have heard other stories of astronomical figures on setting up and monitoring the Twitterverse. How is a PR firm supposed to respond…

What Social Media has done to us…

I know that I could not live without Social Media.  Go a day without Twitter?  Without my Rejaw?  Ha!  That’s preposterous!  Do you even remember life before them?

Anyhow, Jim Borgman is this great, Cincinnati-based cartoonist who took a fun look at the mainstream weigh in on the shiny new tools.

The Collaboration Economy

“Gloom and doom are everywhere this fall. So I am not going to perpetuate it. Instead, I see the global economic meltdown finally kicking the industry into gear toward becoming more efficient, open and collaborative.  The ad industry is woefully inefficient and siloed. During flush economic times we got proprietary, fat and lazy. Things have to change.”  So starts a very interesting article from Steve Rubel entitled “The Collaboration Economy” on Micro Persuasion.  

I agree to the points he makes.  We are “woefully inefficient”; and we need a change quickly.